Halal Market

II Online Participatory Forum: 'Approach to the millennial Muslim tourist'

November 26, 2020 - 12.00 Spanish time

The Tres Culturas Foundation, continuing the development of the Halal Market project, organizes the II Online Participatory Forum 'Approach to the millennial Muslim tourist', aimed at enhancing the knowledge and participation of the key actors involved in the project. 

Thus, on November 26 at 12:00 (Spanish time), the Tres Culturas Foundation and its partners within the framework of this project organize a meeting online in which international experts will explain the main characteristics, demands and potential of digital native Muslims - the so-called, within the framework of the project, Muslim Tourists Millennials, or TMM, one of the main objectives.

Javier Albarracín, director of the specialized consultancy Barcelona Halal Services, will briefly raise some of the main current debates of this Muslim consumer segment. To present its main global trends, increasingly sophisticated and with greater purchasing power, we will have Shelina Janmohamed, vice president of Ogilvy Islamic Branding and author of the reference book Generation M: Young Muslim changing the world. Shelina will present the main features of this consumer profile, with special emphasis on their aspect as tourists. For his part, Nabeel Shariff, Director of the international agency Serendipity Tailormade, specialized in organizing travel Muslim friendly for this segment, it will be the practical and successful case of this forum, in which he will present his extensive experience in this sector as well as raise ideas and trends for the future in a context such as the current one.

People or institutions interested in participating in this Participatory Forum must register at the following link:


 Once registered they will receive a notification with the link to Zoom and the password.

The event will also be broadcast live through the Fundación Tres Culturas Facebook channel.



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